posted: July 2016
In May, Amtico kicked off an exciting flooring design competition for architects with the RIBA Journal. The campaign coincided with the launch of our new and original 2016 Amtico Signature Collection, and since then we’ve been looking forward to seeing where the six participating architectural practices would let their creativity take them.
With a highly prestigious prize available for the winner – their design would be incorporated into our new Designers’ Choice Collection – we knew to expect innovation of the highest level.
Each practice received the same brief to explore Amtico’s Signature LVT Collection and create six inspirational commercial designs set within one of the 14 Designers’ Choice laying patterns. It was then down to Amtico’s design team to select the best three from each practice for bringing to life as life-size prototypes.
To give some insight into how Amtico designs come to life, we invited all participants to our Coventry factory to spend a day with our design and manufacturing teams. Our guests even got a special first look at some of the new Signature products being crafted!
Wednesday 13th July was the all-important day for themes to be shared and designs to be revealed. At Lumiere London, in Southwark, teams presented their designs, impressed the judges with their stories of inspiration and took part in a short Q&A session.
Alongside Amtico’s Head of Design & Creative Branding Lorna Williams and Senior Designer Sarah Escott, the judging panel welcomed Charles Holland of Ordinary Architecture, David Kohn from David Kohn Architects, Zoe Laughlin from the Institute of Making and Flora Samuel of Flora Architects.
Choosing between the unique designs was a difficult task, but a decision was finally reached… which was kept under wraps until the big reveal in a special 24-page supplement in October’s issue of the RIBA Journal. The winning design will become part of a future Designers’ Choice Collection, with proceeds benefiting the RIBA Education Fund, which provides training grants for architects from less well-off backgrounds and also supported the event.
The six competing practices in the Amtico and RIBA Journal Design Competition were Cousins and Cousins Architects, DLA Architects, Moxon Architects, TP Bennett Architects, WHAT Architects and Willmore Iles Architects.
Keep an eye out for our design insight video to hear from the people who took part.