posted: September 2016
Matt Lewis from our commercial sales team was on hand to provide expert knowledge and talk attendees through this year’s introductions, which were presented as life-size display boards to give an accurate representation of the products’ intricate textures and finishes.
Ten beautiful display boards graced the floor at the pop-up showroom-style event to demonstrate the variety of flooring designs available within Amtico Signature, which is part of the widest range of luxury flooring on the market. Our Design Local collection from Mannington Carpet was also presented from our Philadelphia and Seattle modular carpet range.
The Amtico viewing studio was open for architects and specifiers throughout the day and provided a unique opportunity to see first-hand some of our latest introductions at full size, and consider how Signature’s crafted design could enhance current and future client projects.
The bold graphic texture and multi-tonal metallic inks of new innovation Chroma Blue – presented in a striking Arrow laying pattern – attracted particular attention. This original product and pattern combination, Terrain, is one of 84 available from the Designers’ Choice Collection, introduced this year to make it easier to create stunning floors through predefined, ready-to-use combinations.
As well as experiencing the ten life-size product boards on show, architects and specifiers had the opportunity to share thoughts and ideas for how Amtico’s Bespoke service could add creativity to future interiors projects. With the Bespoke designs, Amtico turns a client’s unique vision for flooring design into reality by combining advanced cutting capabilities with an unrivalled product range.
We received fantastic feedback on the day and are looking to open our viewing studio in other architectural practices over the next few months.
If you are interested in hosting a pop-up showroom at your practice or studio, please contact your Amtico Sales representative or email us at firstname.lastname@example.org.