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Laying Patterns Explained

posted: February 2017

Flooring is one of many ways that designers can bring a touch of style and quality to a commercial environment, whether it's used as a neutral backdrop that lets other furnishings do the talking or as a statement design itself, laying patterns enhance a commercial environment's unique identity.

When there are so many flooring options available, it can be helpful to have a slimmed down choice, that's easy to understand so that the most suitable options come to the forefront. Amtico has developed Designers’ Choice and Endless Possibilities; a range of laying patterns designed in-house, to help with choosing the right floor design for every space. Our laying patterns incorporate the premium Signature LVT collection of British designed and made Wood, Stone and Abstract products.

Designers' Choice 

Amtico’s in-house design team have created a pre-defined, ready-to-use collection of flooring designs by combining products and patterns that work perfectly together. Using our knowledge and experience of what makes great flooring designs, our Designers' Choice collection helps to make the decision making process simpler. It presents designers and architects with over 100 complete flooring designs that have been beautifully created by combining products with 23 exquisite laying patterns.

A key aspect of the Designers’ Choice collection is that each of the  product/pattern combinations has its own individual code for ease of ordering. The planks or tiles are pre-cut at our Coventry factory and delivered ready to use.

A contemporary trio of Stones bring fresh modernity to this grand geometry.

Portico, DC178, Designers' Choice Collection

Portico, DC178, Designers' Choice Collection

Endless Possibilities 

Opening up Designers' Choice to help meet the demands of specific projects is Amtico’s Endless Possibilities offering. This gives architects and designers the scope to be more creative and tailor flooring to a project by taking one of the Designers’ Choice patterns and experimenting with colour and product mix from the Signature Collection to create their own Amtico pattern.




Endless possibility laying pattern using the Kite laying pattern to combine a rich Ashdown Plum Wood design with Napoli and Glint Orb from the Abstract Spectrum palette.  

Kite laying pattern, 3 product design, EP174

Kite laying pattern, 3 product design, EP174

The Online Room Visualiser tool again is very handy as a perfect platform to see which colour, product and pattern combination within the Endless Possibilities framework is just right for the commercial space.

Amtico’s expert design team are on hand to talk through the process and advise on the most suitable products and patterns for the environment simply call 0121 745 0800 or email

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