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Dedicated to design innovation: Amtico Signature

posted: June 2017

At Amtico we’re dedicated to original design. We’re driven by imagination, curiosity and creativity.

We take risks, travel the globe for inspiration and stay ahead of the trends. That’s why we can create truly original floors. Extraordinary designs for you to explore and combine in infinite ways.

“We want the products we design to excite your imagination, bring new possibilities and give you the freedom to design.”

Lorna Williams, Head of Product Design and Creative Branding

Our shared design philosophy means we can create designs and palettes that work across collections, giving you the freedom to experiment. To move seamlessly between patterns, tones, textures and even materials across an inspirational range of designs.

That’s why, in June 2016 we launched our new-look Signature Collection, with Umbra and Chroma and their breakthrough developments in LVT design and production capabilities, and the outstanding Designers’ Choice, a celebration of the endless possibilities that can be achieved with Amtico.


To celebrate Signature’s first birthday we’ve released a series of videos, showing what goes into creating our industry-leading designs. In the first of these, the team talk Signature. For some of our favourite Signature projects head over to our case study area online 


The Royal Albert Hall looked to it's heritage for this intricate laying pattern. The stunning effect was achieved by combining the blue violet hues of Kura Cassia, blue grey tones of Mirabelle Bleu, charcoal shades of Stria Volcanic and the neutral base of Basilica Salt, all from Amtico's Signature Collection.

Forge Oak, Fragment Comet and Fragment Orion from the Signature Collection were used to create a bespoke flooring design for Midlands-based music and entertainment venue Lakeside Lounge which encompasses an exclusive bar and restaurant. The area was specifically designed to provide visitors an extra special experience.

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