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Flooring in 2017: our thoughts on trends, innovations and the future.

posted: February 2017

There are three trends that stand out to the Amtico design team for the year ahead: simple naturals, in raw and rustic wood grain colours; organic pattern features, with soft geometric abstracts; and digital influence, looking at the blend of handcraft and technology.

Developing woods

Starting with woods, we’re interested in exploring rustic grains and shapes, in carefully balanced colour variations with some unusual accent tones, such as blue. But these accent tones will be so subtle that they just add a delicate sheen or mood rather than an obvious tonal change.

The shapes of these wooden floors will still be focused on pattern, and, as ever, we’ll develop laying patterns to suit the widest range of spaces. While long-length planks have been popular over the past few years, there’ll now be a resurgence in the smaller scale, more intricate cut patterns, such as Parquet and Pleat. Look out for some inspirational ideas coming out from our laying patterns team later in the year.

Blending handcraft and technology

Our manufacturing excellence allows us to innovate. Textures, colours and shapes come from design research that’s then prototyped and produced by our skilled teams. The care we give to creating the final product is just as detailed as the care given by a Savile Row tailor.

We’re seeing companies and manufacturers delving into archives not just to look at designs retrospectively but also to understand and engage with the handcrafted. Processes that have now become automated need to have a connection to craft – this will become more important.  Manufacturers need to work efficiently, be productive and be creative, and our teams know that the ‘clever’ products will be a balance of the two: they’ll provide the functionality of modern tech and the beauty of form created by hand.

What inspires our designers?

As general consumers, we’re increasingly interested in the source or origin of a product, whether that be the produce used to create a restaurant’s menu or the materials to make our clothes. We, like our customers, want to see evidence of how something has been made and be able to feel a connection to the making process.

We’re seeing an overall trend for luxury defined by simple, long-lasting materials that use resources carefully. How everyday materials are treated is being re-examined and the craft of their creation is becoming a new definition of luxury.

Colours continue to be based on nature with references taken from rustic natural plants or trees. The trend for weathering and treatments continues to come through and we’ll see careful flashes of rich colours – look out for rustic greens and reds.


Neutrals will always have their place in flooring as they can create a beautiful foundation for spaces. Our spin is to carefully balance multi-tonal neutrals that establish the base for an interior design scheme.

Grey continues to be a popular theme, but ‘grey’ isn’t simply one tone – it’s a balance of warm and cool. Nature and architecture provide the sort of inspiration that helps us to achieve this perfect balance: the cityscapes around us, the organic matter and botanical references that keep us close to the natural world.


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