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posted: May 2017
Geometric pattern are everywhere we look. It’s been a big trend for the last few years, whether visualised as bold and daring through striking colour combination or soft and subtle using neutral and complementary tones. We at Amtico work with architects and interior designers on a variety of geometric flooring patterns that add visual interest, make a lasting impression and bring a unique look and feel to a commercial space.
DC178 in Harris + Hoole Kensington
Changing the shape of flooring
What’s intriguing about a geometric flooring pattern – and particularly useful from a design perspective – is how colour, shape, tone and material influence how the pattern works and what shape the pattern makes.
Cleverly alternating light and dark tones can add depth and really bring out the inherent 3D aspect of certain pattern types. And pairing complementary neutral tones can soften and mellow the overall feel of the geometry for a more elegant approach. You can determine the overall standout shape of a geometric floor pattern through careful product placement within a repeating pattern series – Kite and Arrow are fantastic examples of how a shape can be brought out or changed entirely through product choice.
Why a geometric floor pattern works so well
Hospitality is a strong sector for geometric floor design, particularly in a bespoke pattern, and we’ve been looking at why our clients introduced geometry to some of their recent projects:
Uniqueness
The word ‘unique’ can be overused, but when a client’s brief specifically asks for ‘unique’, Amtico’s Bespoke design and cutting service can create a one-off geometric floor pattern such as this created for Harris + Hoole in Hemel Hempstead. The brand is creating a family of coffee shops that contrast with the formulaic chains often found on the high street, so a unique look and feel for each of its shops is at the top of the list. This geometric floor pattern certainly stands this coffee shop out from crowd.
The Royal Albert Hall used an intricate bespoke laying pattern which was laid over the top of the original floor to protect it from damage. The venue offers stunning views over the Albert Memorial, a backdrop which also provided the inspiration for the new Amtico flooring design.
Harris + Hoole Hemel Hempstead
Harris & Hoole in Hemel Hempstead used a combination of Cadence Montis, Cumbrian Slate and Stria Ash all from the Signature range to create their geometric pattern which has been used in one of their flagship stores.
Echoing existing design elements
Creating a tailored floor design for a hospitality interior can help reinforce, and even echo, existing design features, as seen with this beautiful Amtico Bespoke geometric floor pattern at the Royal Albert Hall’s North Bar. The tones of the four coloured triangles in Signature’s Kura Cassia, Mirabelle Bleu, Stria Volcanic and Basilica Salt create a pattern that emulates the floor surrounding the Albert Memorial, which is on show from the bar’s window. This stunning backdrop provided the inspiration for this geometric floor that not only creates an eye-catching feature for the room itself but helps to seamlessly join the hospitality area to its impressive surroundings.
Brand reflection
For Burgers & Cocktails from Giraffe, anything other than this striking geometric floor – created using Composite Calcium, Paris and Helsinki Signature LVT – just wouldn’t have cut the mustard. The client brief contained the words ‘highly visual’, ‘colourful’, ‘fresh’ and ‘up-tempo’, and Amtico’s in-house creative and CAD team worked with Giraffe and hospitality designers Harrison to create this bespoke floor that is an instantly clear reflection of the brand.
Creating a point of interest
A bold and striking geometric pattern is a great way to separate zones within a bar or restaurant. Our bespoke floor design for Wetherspoons use geometry to great effect in an attractive honeycomb pattern that draws guests to the bar area. Picking out a neutral product from within the geometric pattern and replicating this in a more traditional pattern in other areas of the venue is a perfect way to create unity throughout the interior space.
Geometric inspiration
Amtico’s Designers’ Choice brochure features creative ideas for geometric flooring patterns – you can download or request a copy. Or let our in-house creative team know what you’d like to achieve and they can advise on product choice, laying pattern and finishes before perfecting your design with CAD expertise.
