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Introducing Architects' Choice

posted: February 2017

Architects’ Choice – our inspirational new laying patterns brochure which shows a collaborative approach with talented young architects. This exciting commercial flooring mini-collection pushes the boundaries of flooring design by exploring the endless possibilities of Amtico Signature and Designers’ Choice.

Using products from our flagship Signature Collection, Architects' Choice offers an inspirational new look at the unlimited creative possibilities that can be achieved with Designers' Choice.

We were keen to explore the possibilities of Designers’ Choice and this competition gave us an exciting opportunity to explore the full creative scope and capabilities of the range.

Phil Southall - UK Sales and Marketing Director at Amtico


Churchyard - DC253, Designed by DLA Designs using a Small Parquet laying pattern.

Water - DC245, Designed by TP Bennett using a Varied Block laying pattern.

Possibilities in Practice

Amtico has been pioneering creative and exciting possibilities in flooring design for over 50 years. Close collaboration between our designers, manufacturers and technologists has always been at the heart of everything we do. It has fuelled the design creativity and product innovation that sets our floors apart.

With collaboration so important to our process, we were delighted to work with RIBA in fostering an exciting collaboration between Amtico and some of the most talented young architects in the country. Our collaboration took the form of a design competition in which our shortlisted architectural practices were tasked to come up with the best creative expressions of our Designers’ Choice Collection. The prize? The chance to see their winning design launched as a new mini-collection with royalties split between the winning practice and the RIBA Education Fund.

The design competition was run in association with the RIBA Journal and the RIBA Education Fund, providing the perfect opportunity to collaborate and create unique combinations that truly push the boundaries of our Designers’ Choice Collection. To read all about the design competition, the winners story or meet the practices involved visit our inspirations page or download or order the brochure.

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