posted: May 2018
The team were keen to explore ‘hot-ticket’ shows such as Edra’s fairground style stand, and Arper’s outstandingly creative mix of colour and words. David Rockwell’s Diner for Surface Magazine created in a under station tunnel in Ventura Centrale used Dolly Parton as a soundtrack to a high-style interior experience celebrating classic American restaurant design.
Simple yet beautiful
The team were struck by the superb curation and execution of a relatively simple idea and product by the decorative paper-maker Haru.
Unexpected experiences also grabbed their attention: Sony Design’s Hidden Senses presented new tech in an accessible format with designers talking through their products and interactive displays that encouraged play. Read more about how Sony went about designing their show here