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Project: The Guards Museum, London

Located off Birdcage Walk, adjacent to London’s St James’ Park and just a short distance from Buckingham Palace, The Guards Museum is home to the official exhibition detailing the history of the British Foot Guards and Household Cavalry.

Amtico Entryway matting was installed at the museum’s entrance. The darkly-toned carpet welcomes visitors while discretely removing grit and moisture from their footwear, protecting the carpet and Luxury Vinyl Tiles (LVT) inside. Within the building, Amtico Spacia Nordic Oak LVT, in a small Parquet laying pattern, surrounds the venue’s eye-catching emblem – a prominent feature that utilises 9 Amtico products – while homely Amtico Carpet is used throughout the main display areas.

Bespoke cut motif using products from the Amtico Signature collection

Nordic Oak from the Amtico Spacia collection

Nordic Oak from the Amtico Spacia collection

Incorporating a logo into a scheme is a striking way to reinforce a brand. With our manufacturing team’s advanced cutting capabilities, we were able to create the museum’s logo with amazing detail, even down to the coloured gems in the royal crown. The design brings with it a level of prestige and grandeur, which really complements the nature of the venue’s exhibits!

Louisa Eyles

Commercial Marketing Manager, Amtico

St James’ Park, London
Hospitality & Leisure

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