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Project: NHow Hotel, Clerkenwell, London

The design director at Project Orange proposed an unconventional dynamic design that blends traditional and contemporary styles. 

Amtico Signature and Amtico Spacia, bespoke Pleat laying pattern

Amtico Signature and Amtico Spacia products, in a bespoke Pleat laying pattern.

After acquiring a new venue in the heart of East London, the team at NHow hotels launched a competition asking for designers to submit their visions for the hotel’s new interior. Project Orange pipped others to the post, proposing an unconventional dynamic design that successfully blends traditional and contemporary styles.

Individual Style

The hotels 190 new rooms were designed to combine traditional British icons with eccentric modern cues. The venues standard rooms and Junior Suites, which boast doorways reminiscent of traditional London townhouses, are kitted-out with designer furniture, avant-garde artwork, bespoke bathroom amenities, and beautiful, eye-catching Amtico flooring.

Amtico Signature and Amtico Spacia LVT in a bespoke laying pattern

Amtico Signature and Amtico Spacia LVT in a bespoke laying pattern.

Bespoke touch

The floors are in a bespoke Pleat laying pattern, made from an enticing combination of Amtico Spacia Woods and Stones, and bold Amtico Signature Abstracts. The energetic Bangkok and Rio red Abstracts are used prominently in the rooms entrances, with the colour dispersing as you enter the main living space. The vivacious Abstracts complement the rooms vibrant red feature walls while playfully paying homage to the famous London red bus.

“We worked with Amtico to generate a hybrid design using a plain colour popping out of stone and wood textures to create an eyecatching design in the spirit of the nhow promise: Old London Reloaded. From a functional and aesthetic point of view the product is resilient, playful and brings character to the bedrooms.”

James Soane

Director, Project Orange

Clerkenwell, London
Amtico Signature, Amtico Spacia
Hospitality & Leisure
NHow Hotel

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