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Project: Princes Quay, Kingston Upon Hull

Amtico provides the 'wow' factor at Princes Quay shopping centre with a highly durable design-led flooring. In it's 26th year of being a multipurpose shopping centre, the management team took the decision to refurbish the flooring in the central atrium area on the Quayside level.

Utilising Amtico’s Signature collection, SMW Architects were able to create a bespoke version of the pattern, complementing the extensive floor area.

Kingston Upon Hull, UK
Amtico Signature
Laying Pattern:
Basket Weave

They turned to specialists in retail architecture, SMW Architects, to design a new, visually exciting flooring that would attract visitors and users, as well as reflect the new proposals for a vibrant food and leisure-focused space. Central to the brief was providing a highly durable flooring that could guarantee its performance in the face of extremely high footfall. It also needed to comprise a dynamic pattern and texture, which would be effective on a big and bold scale, catering for the extensive area. So, SMW utilised the premium Signature collection from Amtico - which offers a 20 year commercial warranty.

Features Signature Laying Pattern Basket Weave on a diagonal angle. 

Features Signature Laying Pattern Basket Weave positioned on a diagonal angle. 

Umbra Veil and Umbra Eclipse - from the Amtico Signature collection. 

Features Umbra Veil and Umbra Eclipse - from the Amtico Signature collection. 

This was laid in a ‘Basket Weave’ pattern, blending the soft pale blue and grey folds of Umbra Veil with the intense organic smokiness of Umbra Eclipse - creating bays of a repeat pattern to maintain a striking yet consistent effect. The flooring was also laid on the diagonal, helping separate the bespoke design from the Centre’s structural grid of columns and shopfronts. This now creates a stunning diversity of lines when viewed from upper floors, while also indicating the various routes in and around the central atrium space.

Umbra Veil
Amtico Signature|AR0AUA13
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Umbra Eclipse
Amtico Signature|AR0AUA33
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“Amtico supported us throughout the process of concept and product choice, quickly responding to our design ideas and helping us develop our preferred patterns and colours. They also supported the project on the technical side of specification, from site testing and reporting, to recommendations of sub-strait treatments to suit the laying of the products. Undoubtedly, our close involvement with Amtico allowed us to specify and lay their products with confidence – and everybody has been very pleased with the outcome.”

Steve Watson

SMW Architects

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