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Project: Smeg HQ, Oxfordshire

The Smeg UK headquarters in Abingdon is home to an impressive showroom, which displays more than 500 of the brand’s appliances for both trade and consumer visitors.

Amtico Sun Bleached Oak in Smeg showroom

Sun Bleached Oak, SS5W2531, from the Amtico Spacia Collection

When Smeg set about refurbishing the showroom, it wasn’t just in need of hardwearing and durable flooring to replace the existing curled loose lay tiles. The space also needed a beautiful design to complement the brand’s many product collections on display; enter Amtico with a contemporary alternative. The redesign saw the main areas of the showroom fitted with Spacia LVT in Sun Bleached Oak and Gallery Concrete.


Gallery Concrete, laid in Broken Bond in retail meeting area

Gallery Concrete was chosen to provide a contemporary almost seamless backdrop that complements the decorative product wall display.

Sun Bleached Oak in a Stripwood pattern for Retail spaces

Sun Bleached Oak forms the basis of the showroom giving a clean, uninterrupted feel.

Zoning and layout

Sun Bleached Oak, laid in a Stripwood laying pattern, forms the basis of the showroom with the planks running the length of the space. This not only emphasises the size but also gives a clean, uninterrupted feel. Smeg also sought to create a contrast and zone the relaxed meeting area from the vast product displays within the large 400sqm space. The simplicity of Gallery Concrete laid in Broken Bond was chosen as a contemporary backdrop, providing an almost seamless, large-scale poured concrete effect that complements the decorative product wall display.


Amtico Spacia Sun Bleached Oak with Gallery Concrete zoned meeting space

Sun Bleached Oak and Gallery Concrete create a contrast and zone the relaxed meeting area from the product displays within the large space.

“The showroom’s previous loose lay floor was not fit for purpose, so durability was a key factor when choosing a replacement. With an established relationship with Amtico on our exhibition displays, we know the quality of the products. By using the Spacia collection in the oak and concrete shades, it really helps to complement Smeg’s semi-industrial look – the finished design looks great and works well across the showroom. We also opted to fit the tiles and planks with an adhesive to ensure they wouldn’t lift or curl when moving or re-arranging the heavy appliances on display.”

John Davies

Head of Marketing, Smeg UK

Abingdon, Oxfordshire
Amtico Spacia
Laying Patterns
Stripwood and Broken Bond

Creative expression, straightforward solutions.

Designer flooring focused into a hardworking, streamlined collection, Spacia is the answer to the many complex needs of your next commercial project.

Amtico Spacia
Creative expression, straightforward solutions.