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Introducing Amtico Form

posted: April 2017

Amtico Form is our new collection of beautifully textured wood and stone luxury vinyl tile (LVT) designs that have the look and feel of natural materials.

The name Amtico Form suggests how texture and definition are at the heart of our new LVT designs. Carefully crafted by our skilled in-house design team our new collection is suitable for both modern and traditional spaces within the home, such as living rooms, dining rooms hallways and bathrooms

Bureau Oak in Stripwood laying pattern 

To achieve this natural and authentic finish for Amtico Form’s wood designs we’ve developed hand-crafted techniques and embossing to give a raised effect to the grain. And for the stones, varying shade and subtle texture help to incorporate the kind of detailing you’d expect to see across a real ceramic or stone floor.

Natural embossing, varying textures and realistic shading all enhance the authenticity of Amtico Form’s collection which consists of:

Presenting a versatile and sophisticated colour palette of LVT designs which closely resemble traditional wood, stone and ceramic products and a natural feel to match, there’s something to suit all interior schemes.


Artisan Embossed Wood

The natural rustic effect of Artisan Embossed Wood is accentuated through hand-scraped grooves that bring character and charm to a room. Laid in the classic Stripwood pattern synonymous with traditional wooden floors, these wood designs introduce an authentic appearance with greater depth, definition and distinction that suits a modern home just as well as one with traditional styling. Each plank has its own unique textured appearance unlike glossy, laminated wood flooring.

Bureau Oak in Stripwood laying pattern

The inviting colours include beautiful greys as well as natural and deeper shades of oak. Within the Artisan Embossed Wood range is a varied palette of six Parquet designs. In particular Parquet is a traditional and sophisticated floor design that lends its self well to Amtico Form, it enhances the authentic textures and varied beauty of wood to give interior schemes a warm, classic and elegant look. 

Rural Oak in Parquet (small) laying pattern

Natural Wood Grain Emboss 

It’s clear to see with Natural Wood Grain Emboss designs how the lightly textured appearance gives an incredibly realistic and delicate finish. This authenticity is achieved with a raised grain effect that adds depth and dimension and introduces character to a floor.

The colour palette presents contemporary charcoal and greys alongside warm honey and amber tones to suit all tastes.

Contemporary Ceramic

A stone-look floor is an ever-popular choice for a sleek and stylish interior scheme, and Amtico Form’s Contemporary Ceramic designs presents a natural and realistic appearance through clever variation of shades and tones. When laid in a classic stone pattern such as Broken Bond with a contrasting stripping option, the eye is drawn to subtle changes in colour that replicate the appearance of stone.

Choices in cool cream through to almost black closely represent the shades and tones of real stone and ceramic floors.

Mineral in Broken Bond laying pattern


View the collection and order up to six free samples to see for yourself the beautiful textures and natural feel of Amtico Form. As well you can download/order our latest brochure and read about our distinctive flooring collection.

Drift Oak in Stripwood laying pattern

Why is it a popular choice?

Artisan Embossed Wood is a modern trend that emulates a classic, vintage feel adding a sense of charm and character. With its natural rustic look it enhances the original finish of a floor making it a perfect choice for busy households where the flooring can be prone to scratches and dents from daily family activities. Offering a 30 year residential warranty, one advantage of Amtico Form is that it has a thick wear layer (0.7mm) making it a durable and practical choice for any area in the home.

Coal Grained Oak in Parquet (small) laying pattern

Mineral in Broken Bond laying pattern

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