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Amtico Senior Designer, Kelly Alders, talks about the new Form Collection

posted: June 2017

Last month we introduced you to Amtico Form, a collection of textured flooring that looks and feels like natural wood and stone.   The collection brings together three products; Artisan Embossed Wood, Natural Wood Grain Emboss and Contemporary Ceramics.

We caught up with Kelly Alders, Senior Designer, to give us the insight in to each range and the inspiration behind it.

Artisan Embossed Wood

“This palette has been designed to showcase the traditional appearance of real wood thanks to the authentic hand-crafted movement. Each plank has a unique distressed texture which recreates the look and feel of natural wood. A timeless classic in its own right, Artisan Embossed Wood works perfectly in both traditional and modern homes adding elegance to any room.”

Natural Wood Grain Emboss

“Natural Wood Grain Emboss replicates the same embossed qualities of real wood.  It has been designed with natural wood knots and a textured feel.  The strong grain and raised embossing gives the feel of genuine wood but with the benefits of LVT as it is warmer and quieter underfoot”.



Contemporary Ceramics

Ceramics have been dominating bathroom and kitchen floors for some time and this collection has been inspired by the natural beauty of stone.  Each tile represents the organic shading, movement and colour that is naturally found in stone around the world. To give an authentic finish, we have designed Amtico Stripping that replicates traditional grouting”.


Explore the whole Amtico Form collection.

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