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Branding in LVT floor design

Incorporating visual branding elements into commercial design is an effective way to strengthen a brand’s proposition. One way to do this creatively is with brand logos in LVT flooring.

Features M Bar and Grill. The customised 'M' logo was seamlessly incorporated into the floor, with the use of Amtico's advanced cutting capabilities and CAD services.

Companies are increasingly looking for creative ways to reinforce their brand messaging and values within commercial interiors. A strong brand message can help to communicate a point of difference between the company and its competitors and, through positive brand associations, provide a more enjoyable experience.

A logo may be just one of many elements of a brand’s identity, but it is a very strong and instantly recognisable one that carries with it many positive connotations and expectations. As well as using a brand’s logo in the expected places within a commercial space – such as signage, within point of sale and at customer touchpoints – logos can be a standout element with LVT flooring design.

Features The Royal Academy of Music. This bespoke motif was created using Amtico's advanced cutting capabilities and working closely with our in-house CAD team.

Incorporating brand logos in LVT

Amtico’s bespoke service brings together our in-house creative team, CAD expertise, advanced cutting capabilities and an unrivalled range of products to provide commercial customers with bespoke flooring designs that strengthen a brand’s identity.

Featuring The Guards Museum. Bespoke cut motif using products from the Amtico Signature collection.

Dudley Golf Club using products from the Amtico Signature collection to create a bespoke cut motif.

Why branding matters in commercial interior design

Branding is powerful. Reflecting a brand’s style and personality in commercial interiors can help to make the space more welcoming and engaging, and, in the case of workplaces, more productive. Introducing distinctive and recognisable brand logo elements or colours from the brand’s palette as accents into flooring design not only reinforces a brand’s identity but also helps to strengthen and boost the effectiveness of other branded interior design elements.

The Grange logo is made from the Amtico's Signature Metal Gold Leaf, Paris and Pure Plain White. The creative motif is paired with Blonde Oak to create a memorable wow-factor in the school's reception.

Amtico’s design and CAD expertise can turn your unique visions for brand incorporation into reality. Let our team know what you’d like to achieve and they’ll work with you to perfect your design ready for manufacture.

Insert individuality into your next project

Add contrast and definition with feature stripping, bring a focal point to a space with a motif or define your floor with an Amtico border.